Food Photography & Design · Est. 2019

We turn your dishes into images that sell.

A creative studio crafting premium food photography and brand design for restaurants that want to stand out — and stay full.

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Trusted by restaurants across Virginia, Maryland & North Carolina

Selected work

The portfolio.

Rotisserie chicken
Food
Pollo a la Leña
Grilled pork chop
Food
Chuleta a la Parrilla
Algarrobina cocktail
Beverages
Algarrobina
Classic burger
Food
Classic Burger
Barista
Restaurants
Behind the Bar
Grilled chicken
Food
Pechuga a la Parrilla
Walnut cake
Desserts
Walnut Cake
Gourmet burger
Food
Juva Burger
Latte art
Beverages
Latte Art
Mango frappé
Beverages
Mango Frappé
Promo campaign
Products
Promo Campaign
Crispy chicken
Food
Crispy Chicken
Excelencia menu — piqueos
Menu Design
Excelencia · Piqueos
Excelencia menu — parrillas
Menu Design
Excelencia · Parrillas
Excelencia menu — ensaladas
Menu Design
Excelencia · Ensaladas
Excelencia menu — promociones
Menu Design
Excelencia · Promos
Excelencia menu — cover
Menu Design
Excelencia · Cover
Who we are

A creative studio
since 2019.

At La Fábrica we connect brands with their audiences in a way that's effective, creative and more human. We believe great food deserves images that make people stop scrolling — and start ordering.

Diego Méndez — photographer and food stylist
Diego Méndez
The founder
Diego Méndez
Graphic Designer · Photographer · Food Stylist

I'm a graphic designer, photographer and food stylist, born in Mérida, Venezuela, and currently based in Richmond, Virginia.

My passion for gastronomy was born and grew during the five years I lived in Lima, Peru — a city recognized worldwide for its extraordinary culinary culture. That experience transformed the way I see food: not just as a product, but as a story, an experience and a cultural expression.

Today I combine design, photography and food styling to create images that spark emotion and highlight the identity of restaurants, chefs and food brands. Beyond the kitchen, I find inspiration in spaces, architecture and interior design — elements that constantly influence my visual work.

My goal is to help food brands stand out through authentic, elegant and personality-filled images that connect with their customers from the very first glance.

OriginMérida, Venezuela
Culinary rootsLima, Peru
StudioRichmond, VA
+30
Restaurants
+3k
Photos
8
Years of experience
Good marketing sells the product today and builds the brand tomorrow.
— Luis Bassat
What we do

Services built to make your menu irresistible.

01

Food Photography

Dishes, beverages, desserts and full menu shoots — styled to look as good as they taste.

02

Product Photography

Ecommerce, catalogs, social media and advertising — clean, consistent, conversion-ready.

03

Graphic Design for Social

Brand identity, graphic line, post design and templates that keep your feed unmistakably yours.

04

Menu & Print Design

Printed, digital, QR and editorial menus designed to be read, remembered and ordered from.

How we work

From idea to delivery
in four steps.

01

Free Consultation

We learn your brand, your menu and your goals — and define the shot list together.

02

Photo Session

Professional styling and lighting on location or in studio to make every plate shine.

03

Professional Editing

Color, retouching and finishing tuned for menus, ads and every social platform.

04

File Delivery

Ready-to-use files in every format you need, delivered fast and organized.

Services & rates

Packages for every kitchen.

Transparent pricing built around your menu and your goals. Every package includes professional editing, color correction and files optimized for web and social.

Individual Packs
Essential
$650
Ideal for core restaurant content and social media.
  • 2-hour photo production
  • 50–100 edited photos in high resolution
  • Color correction & light adjustments
  • Optimized for social media & web
Choose Essential
Optimal
$850
For restaurants wanting fuller, strategic coverage.
  • 4-hour photo production
  • 150–200 edited photos in high resolution
  • Broad coverage of menu, team & atmosphere
  • Ideal for campaigns & branding
Choose Optimal
Custom & Large Productions
Superior Pack
$950
  • 5-hour photo production
  • Tailored professional editing
  • Flexible selection of final photos
  • Ideal for larger projects
Signature Pack
Custom quote
  • Full-day production
  • Creative direction
  • Advanced food styling
  • Food, team & atmosphere photography
  • Visual brand strategy

Travel and lodging outside Richmond are quoted separately. A 50% deposit confirms your booking.

Good to know

Service policies.

Everything you need to know about how we work — sessions, delivery, payment and usage rights. Have another question? Let's talk.

Contact us

Every project is designed to capture the essence of your food brand through a combination of:

  • Professional food photography
  • Basic food styling during the session
  • Portraits of chefs and team members
  • Documentary photography in the kitchen and dining room
  • Photography of spaces and atmosphere
  • Visual content for social media, web and marketing

The number of delivered images depends on the length of the session, the complexity of the dishes and the goals of the project.

Every restaurant is unique, so we prioritize the quality and commercial value of the images over a fixed number of photos.

Yes. Every delivered image includes:

  • Professional color correction
  • Lighting and contrast adjustments
  • Optimization for web and social media
  • Minor retouching when necessary

We don't do complex digital manipulation or advanced photomontages — our approach keeps the authenticity of every dish and space.

Delivery times vary based on the volume and complexity of the project. Generally:

  • Preliminary delivery within the first 7 days
  • Full final delivery within the following 7 days

If you need a rush delivery, please check availability before the session.

A 50% deposit is required to confirm a booking. The remaining 50% is due before the final delivery of the material.

We accept:

  • Bank transfer
  • Zelle
  • ACH
  • Credit or debit cards

Rescheduling must be requested at least 24 hours in advance and is subject to availability.

In cases of force majeure, we'll work together to find a new date at no additional cost.

Once payment is complete, the client receives commercial usage rights to use the images in:

  • Social media
  • Websites
  • Menus and printed cards
  • Digital advertising
  • Print material
  • Marketing campaigns

Authorship of the images always remains the intellectual property of the photographer.

Yes. Unless an exclusivity agreement is in place, we reserve the right to use the photos for our professional portfolio, website, social media and commercial presentations.

If your brand requires total exclusivity, we can prepare a custom license.

Final files are kept for a maximum period of 12 months. We recommend downloading and backing up all material once it's delivered.

Yes. We take on projects in Virginia and other cities across the United States. Travel and lodging expenses, when needed, are quoted separately.

Follow along

Fresh from the studio.

@lafabricafg
Go to Instagram
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Get in touch

Ready to make your food sell more?

Tell us about your restaurant and what you need. We'll get back to you with a free, no-obligation quote.

Request a quote

Free consultation · Response within 24 hours.

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